"Fish where your buyers swim," said Milton Haynes of Blacks Gone Geek.
Before you hit publish, check your headline, "That's the most strategic choice you're about to make," said Megan Tady of Save The Internet.com.
"Own your digital real estate," said Hajj E. Flemings, branding expert and author of "The Brand YU Life."
These quotes came from presenters at last weekend's 2nd annual Blogging While Brown conference held at the University Center in Chicago. It's the kind of advice that's important for all bloggers but the attendees of BWB got that and much more.
BWB was launched last year by blogger Gina McCauley of the blogs What About Our Daughters and Michelle Obama Watch. During her closing remarks this year she said, "My goal is to give you the tools and connections to do whatever you want to do."
The weekend kicked off with a Beginners Blogging Boot Camp on Friday to teach newbies the nuts and bolts of starting a blog. The main event took place Saturday and covered a more advanced range of topics. For example, "Using The Latest Tech Tools To Grow Your Blog," "Building A Strong Personal Brand Online," and "What's Next For Traditional Media?"
Now you might ask yourself, isn't that the kind of stuff all bloggers would like to learn? What's the point of having a blogging conference for just people of color?