Disney announced today that it will be buying an equity stake in the number two online video website, Hulu. That means ABC primetime hits like "Lost," "Desperate Housewives," "Grey's Anatomy," and "Dancing with the Stars" will air on the website once the deal is closed.
Peter Chernin, president and COO of News Corporation, a part owner of Hulu said in today's press release:
Hulu, quite simply, now has that best premium content on the web. With three major networks and over 150 leading content providers providing content, combined with the best video user interface anywhere on the web, Hulu offers consumers the finest premium online video experience available today.
Jason Kilar, CEO of Hulu had this to say:
We're honored to welcome the Disney team in our mission to help people find and enjoy the world's premium content, when, where and how they want it.
In addition to ABC primetime shows, programs from ABC Family, The Disney Channel and SOAPnet will air on Hulu as well. That includes shows like "The View," "General Hospital," "Who Wants To Be A Millionaire," and "Jimmy Kimmel Live."
Disney president and CEO Robert A. Iger said:
Disney and Hulu share a focus on delivering the highest-quality entertainment experience and we look forward to working with Hulu to build value for our consumers, our brands and our shareholders.
As you guys know, I'm a huge Hulu fan and this announcement is a welcome development in the world of online ad supported TV watching.